If you’re a sports luxe aficionado, bookmark Jan 15th now and get your credit card ready for the arrival of a brand new fitness cum fashion line from Stella McCartney.
Only the brave will run tonight. It is, after all, Halloween night when a ghost could leap out to spook you. Unless you out-freak it with your sweat face.
It’s official. Being fit is the 2014 way to be fashionable. First there was the moment, earlier this year, when Lagerfeld sent models down the Chanel catwalk in trainers. Now today sees the launch of Net-a-Porter’s Net-a-Sporter (loving the pun). This sport division of the luxury fashion retailer will stock 37 active wear brands, including some surprisingly affordable lines (hurrah!). There really is no doubt anymore – wearing a crumpled old gardening t-shirt and deflated velour joggers to the gym is passé people.*
As the World Cup rolls into the quarter finals, football fever may have abated in Blighty. ‘Brazil Big Band Drums‘ have already been relegated to the cut-price section at Sainsbury’s. Air horns have run out of steam. One more easy conversation starter has bitten the dust. But never fear, the carnival feeling lives on in the fitness world…
THE KIT: adidas Originals x Farm collection
Could there be anything more wrong and yet more right than a burger inspired trainer? Meet the Saucony Shadow 5000 Burger sneaker, created with End Clothing (and on sale there tomorrow for £99). The lettuce green and bun beige suede; the sauce packets of laces in (mayo) cream and (BBQ) brown; the takeaway style shoe box. Ohhhh, they’ve just nailed every little detail. Served up in seriously limited numbers, you need to act fast to nab a pair. Failing that, there’s always Maccy Ds for a consolation Happy Meal.
VITALS: endclothing.co.uk, @endclothing; saucony.co.uk, @saucony