It’s official. Being fit is the 2014 way to be fashionable. First there was the moment, earlier this year, when Lagerfeld sent models down the Chanel catwalk in trainers. Now today sees the launch of Net-a-Porter’s Net-a-Sporter (loving the pun). This sport division of the luxury fashion retailer will stock 37 active wear brands, including some surprisingly affordable lines (hurrah!). There really is no doubt anymore – wearing a crumpled old gardening t-shirt and deflated velour joggers to the gym is passé people.*
To celebrate the rise of fash-forward fitness kit, here’s the Fitphernalia pick of the best labels of 2014 – all of which I’ve tried and sweat-tested personally – that I would’ve included if I was curating the Net-a-Sporter collection (I can’t think why they didn’t ask?)
THE INSPO-WEAR: EVERY SECOND COUNTS
Every Second Counts launched earlier this year, founded by ex magazine fashion director and Pilates teacher Sally Dixon. It’s super chic, super wearable and super inspiring. (What wouldn’t you want to emulate about the above look?) But it’s not a scary “fashiony” brand either. It’s for everyone who wants to seize their moment – and look stonking doing it. On the inside hem of the top pictured (ESC Time Tee, £41) is a message that reads, ‘This is my time – I’ll make the seconds count.’ It’s the first time my gym kit has had the power to bring a tear to my eye (well, for a good reason anyway).
THE FUNCTIONAL FITTIES: LIJA
Another newbie this year, Lija arrived in the UK from Canada in Feb (and is stocked at houseoffraser.co.uk). Created by golfer Linda Hipp, it started as a golf-wear range but now offers pieces for running, yoga and fitness too. The brand is all about function, function, function (The Ultimate Swirl Run Pant, £70, pictured has cooling mesh panels, reflective strips, a handy key pocket and more) all packaged in a super sleek finish. And I can vouch for the fact that the pieces keep going wash after wash.
THE BADASS BRAND: GYMLUXE
Gymluxe, created by former lawyer Lara Young, launched in Autumn last year and has been growing its fan-base ever since. It does kit with edge – think electric colours, mesh panels and sharp silhouettes – and offers the perfect workout-to-night-out wear. (Model wears Power Mesh T-Shirt, £54.99, and Diamond Cut Capri, £59.99). Gymluxe is currently running a pop-up shop in Equinox gym, London, until the 10th. So if you’re in the capital get down there to bag some badass gear.
Want to snap up any of these pieces for summer? Act fast. Lija and Gymluxe will start phasing in their AW collections soon (ESC, not until September). Your fit-robe will thank you.
*Note the faux aggression. Deflated velour joggers are fine by me, if they’re fine by you.
VITALS: everysecondcounts.co.uk, @TeamEverySecond; lijastyle.com, @LIJAStyle; gymluxe.com, Gymluxe