Never heard of Electra bikes? Nope, me neither until I got invited to their UK re-launch today. The brand has been around since the 90s but being niche and California-based it was easy to miss. But, no more. They’ve just been bought by Trek (bike mega-brand) and, as such, they’ll soon be stocked in many more shops here. It’s worth noting they’re pootle-about-town types, not for mountain/trail riding. But they’re well-built and with their kooky designs and cool features (a surfboard can be attached to the shark one. Yup, a whole surfboard), they’re essentially kids’ bikes for grown ups. Which is a compliment.
VITALS: electrabike.com, @Electra_Bicycle; trekbikes.com, @TrekBikesUK